Typography isn’t just about looks—it influences how people perceive your brand.

How Fonts Shape Brand Identity

72% of consumers judge a company’s credibility based on design (Stanford).

🔹 Sans-Serif Fonts (Modern, Clean): Used by Google, Airbnb
🔹 Serif Fonts (Elegant, Trustworthy): Used by Vogue, The New York Times
🔹 Script Fonts (Creative, Unique): Used by Instagram, Coca-Cola

How to Choose the Right Font

✅ Match it to your brand personality
✅ Keep it readable on all devices
✅ Avoid using too many font styles

Need a typography expert for your brand? Pech Empire can craft the perfect font pairings for your business!